Understand the importance of Source Code for Page Rankings

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When search engines look for the best sites to present to customers who have entered key words or phrases, they base their selections on several criteria.
One of them is the placement and use of the keywords on your site. The first indication of how you have used them is found in your Source Code.

You can see the Source Code on your site's landing page (home) and on most any other site by right clicking the Home page and then clicking “View Source”. This is a description of the words on your site. It indicates which words you have put in the most important places. The Search Engines look at your URL, your Site Title, the Meta Description, the Headlines, the Body content, the internal links, and the titles of each of the pages on your website.

Search engines know that sometimes the description that appears on the internet does not always match what is on your site. They want to know what you really are emphasizing. Your title is your most important headline and it describes the "core" of your site message. If your URL, your Title, Your Meta Description and the first line of your content copy and last line of your content copy all use the same words, it is a very strong message for the engines.

You have a better chance of being matched for these words with a customer's use of the words.

In the body content, you should use the words as well without distracting from the interest of the content. There should be images on the page that also use the words in the image descriptions.

Finally, each page of the site should have keywords as part of the title. For example http://www.FulfillmentCo.com/order fulfillment.html

The words you use will not express your whole business, but once you are on top of the page rankings for these words, visitors will see your other services in your title bars. Once you are on top of rankings for one word or phrase, you can start using more phrases to appear at the top of more categories because you will now have more authority.

This is just one ingredient to getting to the top but it is the key ingredient for companies just beginning to optimize. The other way would be to have hundreds of other authority sites pointing to your site with links, but that requires more time and is further down the road in the optimization process.