A great way to create an instant connection with some visitors is to set up a blog on your website. For the Social Media crowd, this is the same as transparency. It takes them behind the corporate veil to the inner sanctum where the social media crowd thrives.
The advantage to you is it is a soft sell that still allows you to put links to all your important pages. In a very friendly conversational tone you can help bring down the visitor's guard because now you are relating one on one. The only thing missing is the coffee.
You can discuss anything. You can talk about trends in the industry, new technologies, company innovations, new hires, new clients, your community activiities, your convention appearances, your people in the news. It can be like your in house Facebook or Twitter page.
Experts say find the person who tells good stories and can write in a friendly conversational tone to your audience. With 300 million people on Facebook and 23 million a day engaging in Twitter for business and fun, some people in your audience will go to your blog first.
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