Big Budget or Small Budget SEO

One common ingredient shared by most companies as the result of the recession
is retrenchment.

It’s crucial to cut costs but the way out is more business.

Two ways out are healthier customers or more customers. The internet cannot
make customers healthier but it can help find more customers. It can help
you find the customers that are already there that you are missing.

Most companies have three of the important beginning ingredients for search engines.
They have been in business for more than 5 years, own domain names
for more than a year out, and have their key words in their URL or title.

Three things they miss. The words span two different categories without being
supported by the site. Let’s say your title or description is Cold Storage Shipping Logistics. This is a great tail. A tail is adding descriptive words to a key word to narrow the focus.

Now, if the rest of the site supported these words and they were repeated several times, the site might be first in page ranking for the words. Usually what happens is the content and everything else abandons the words or only follows one, so the dilution hurts page rankings.

Secondly, the phrase used in the description is diluted with too much meaningless copy. This is what occurs when web designers not familiar with SEO have created the descriptions. And the site content does not support the words in the URL, title, headlines, description, and metas.

The third common error is that the words selected do not have relevance to the way most customers search for the business. Understanding which words are used is important. Taking a stand and committing to a narrow focus of words is important to being selected for their query. Trying to cover everything gets nothing.

So with a big budget or small budget avoid wasting money by at least put some money into getting the primary ingredients for page ranking.
See more at Search Engine Optimization