Visitors, Leads and Customers from Internet Marketing

Image by kpishdadi via Flickr

Our Website is the integral piece of technology around which we build a functional marketing machine. Think of it as a race car frame to which we have to add the functions we are seeking. We are seeking customers so we must build in the engine that takes us to where they are gathering. We want people to stay awhile once they find us so lets put in comfortable seats. Finally we want them to become our followers or customers so lets put in seat belts and doors so they can't get out. No just kidding. Lets put in a great stereo system and sunroof so they want to ride with us for a long time.

Then we want others to join us so lets put in a phone so our passengers can call their friends and tell them what a great vehicle we have for success. But like a high performance vehicle, everything has to be just right. And most important, everything has to be tested and constantly adjusted because every race track has different conditions and requires a change of gearing. Weather changes and the competition changes so we have to be constantly monitoring and making our site dynamic rather than static.

And as things continue to change like the algorithm on search engines, we have to play by the new rules and engineer our efforts to stay the fastest. Not a game for the light hearted.