Friday, April 16, 2010

Why Don't Prospects Choose You?

The biggest issue for most people that have to make a decision is

They are afraid of making a mistake. No one likes to think they should have investigated or caught something and therefore they are a fool. Nothing like having to explain to someone else that you made a mistake in judgment and got caught.

What are four reasons people feel more comfortable about making a decision:

You were referred by a friend
You offer a guarantee
You have testimonials
You have referrals
You have a visible track record or portfolio or?


How do you warm people up on a website?

You mention how many years you have been in business or how many customers served.

You have "About Us", "Why Us", "FAQs", "Testimonials" & "Management Profiles"
You services are clear and so are your charges for them. People are not left wondering what they are missing or where they are going to get caught for extra fees.

You have a visible telephone number, a chat box, or an email. You invite people to call and talk about their needs.

Their decision is often instinctual and made in a second, so first impressions count, but if they decide to stay and read, give them ways to learn more about you.

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