Web Designers and SEO

Most web designers will admit that they and SEO are like Army-Navy; in the military but with different functions.

For one, the web designer creates a functional, aesthetic product to please the client. Web designers are creative and have learned their craft. SEO is produced for the Search Engines. It is more science than art. No aesthetics.

The owner thinks that because the keywords are on the website and in the source code with metas, he has been optimized. Not even close. Maybe the website is strictly for credibility and a location to drive customers through sales teams and advertising assuming they will purchase if they like what they see. Good enough.

The next step is the giant one. Reaching for the millions of people who are looking for your service, assuming you don’t cater to only local clientele. What the optimized site lacks first, is knowing what the competition is driving.

Say you wanted to race in the Sunday sweep stakes so you bought the car your budget would allow and you show up to see what happens. It’s one way to go. Or you show up at a party late and ten guys are standing around the prettiest girl. (or visa versa) So you still want the girl and you are calculating the best line or approach. You notice four guys next to you and by the looks on their faces they are thinking the same thing.

That’s what makes it so exciting to win.

SEO usually becomes an after market add-on. Without it, you don’t get access to the sweepstakes. The best way to build a car that wins is to build it piece by piece and test it. Each time around the track it comes in and you adjust it. At the end, maybe only four or five cars have a real shot at the prize. That’s really being in the game. See more on Search Engine Optimization