Search Engine Optimization is important for businesses relying on their website to produce more business. What I find daily is that most websites were designed by great web site designers who often do not understand the true potential of optimization.
Consequently, many executives think of their website as a business card with extra powers, but are happy if they get minimum functionality. Let’s face it, the internet has become a major factor in only the last five to ten years. Most executives were already out of college and firmly placed in the corporate ladder climb.
What more companies now realize, is that their audience has new information seeking habits that cannot be ignored if you want to reach them and have credibility that you are in their world. The 2.0 world is about delivering information in the format or source that consumers believe is their world. They want to do their own investigations and rely on people they trust to give them the low down.
Face Book was started in 2004 by a couple of Harvard students that never intended it to be a business. It soon spread to hundreds of college campuses. Twitter may have started as a fun place to exchange meaningless diatribe, but commerce has found it hard to ignore the gathering of 23 million people a day. It is becoming a new Google of sorts. When you get into the deeper services you can see it is a wired city of commerce.
It’s just beginning. Advertisers go where the people are. The social sites including Flicker, Ebay, Craigslist and others have rerouted the commerce channels. Colleges have not taken Social Media seriously yet, but it is a great path for graduating seniors in this economic climate.
Books like “A Survival Guide to Social Media and Web 2.0 Optimization” by Delina Hay point the way.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment