3 Essentials of SEO

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Increasing Business from an Internet site requires a strategy to accomplish the following three tasks.

1> Optimize the website for reader interest, retention, and conversion.

2> Optimize the website for search engines. Each has a different criteria.

3> Attract customers to the site by using traditional and 2.0 tactics.

Businesses trying to drive business quickly can engage in Pay per click advertising. The ROI can be enhanced by using analytics to test for key words and target markets. At the same time the site has to be enhanced to retain and convert the visitors to the desired action.

Organic growth is achieved by synchronizing the business, key words, and queries so that visitors get what is promised and what they expect when they arrive. Secondly, it is achieved by using Social Media practices to create followers from the community at large. This can be achieved through blogs, articles, videos, pod casts, press releases, referrals from other sites, and interaction with social media sites and forums.

A well coordinated effort produces maximum effectiveness and ROI over the long term and will yield noticeable short term improvements.