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But what have they left on the table? The millions of people who don't know the company and yet want the services. What rarely occurs is a keyword analysis. What is the core business and what key words describe it best? Who are the competitors and what keywords are they using to describe their business? What words do customers use to find these businesses? Placing the keywords in all the right places so the search engines give the site a high rating for those keywords.
It would cost very little for this additional step.
After the site is launched, is someone monitoring the popularity of the site to customer queries and comparing it to the performance of competitors? Are keywords ever adjusted to get better performance and higher placement in page ranking?
The website is a business card, and it is a catalog of services and company character, but even more than that, it is a high leverage vehicle to revenues. Whether a company is bricks and mortar or strictly online, being placed high in page rankings for the unknown customer can supersize balance sheets. That is why keyword anlysis is the first step in website SEO.
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