Are Companies Getting in Step with Social Media?

Image by Getty Images via Daylife

It becomes more evident everyday that big companies know social media is important although they are not always convinced. I see sites that have been created but are without follow up activity. "It's like there, we did it, now what?" If you want to see one organization beautifully integrated with their Facebook page observe www.Sambazon.com/facebook.

Companies evidently haven't seen the proof that it is important to build a community of followers and they probably aren't sure how that following is getting monetized. If you are an individual participating for your own or on your company's behalf, you are aware of the tremendous interaction that can occur.

In the article below partially reprinted from the Star On Line News we see evidence the largest companies are certainly paying it lip service. Noticeably lacking in the comments is any connection with increased sales as a result.

Until we are able to clearly measure the increase in revenues as we can from even pay per click, large companies are going to participate so as not to be left out of the conversation and classify it as excellent public relations and brand building.


"Big business turns to Twitter for marketing

By Heather Lalley,
Associated Press

Published: Friday, October 9, 2009 at 8:32 a.m.
Last Modified: Friday, October 9, 2009 at 8:32 a.m.


Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola's Atlanta-based director of social media.

"Having the world's most-recognized brand, we feel like there's an obligation or a responsibility when people are talking about us, we have a duty to respond," Brown says.

Best Buy Co. Inc. riled up the social-media world earlier this summer with a job posting that advertised for a senior manager of emerging media marketing. "