Achieve #1 Page Rankings

It Doesn’t Happen Immediately

To do it the natural way of driving traffic from advertising, getting referrals from publishing efforts, and getting referrals from other businesses takes time. As traffic builds on your site the search engines begin to elevate your classification as an authority and move you up the ladder in page rankings.

The Pitfalls of Doing it the Quick Way

Pay per clicks have made billionaires of the search engines. For a price, you can get immediate exposure. This is a good process if your site can make it work. The issue most have found is that they are shown the number of times their site has been exposed and the number of times people clicked, but they realize no new customers.

The Issue of Not Building a Good Site

Most website owners that take the pay per click route don’t build effective sites first. Successful sites built slowly and correctly, identify their markets, create a site that comfortably and credibly delivers on their promise, and converts the visitor to action. Now considering even the best sites may only have a 10% conversion rate, what are the chances for the poorly constructed sites?

What is a Good Site?

The owner knows the business he can deliver and it is in alignment with what a certain segment is seeking. The website is directed at that segment. It delivers what it promises. The owner produces past satisfied customers as endorsements and guarantees his promise. He has the authority of being visited by people whom he has driven, read his publications, or been referred by other sites. The Search engines have found him because of these three reasons. He is not a fly by night.

What Does it Take to Get This Authority?

The website owner has to understand the significance of key words to his business, the visitor and the search engines. The words have to be in alignment with all three. If he identifies his main business thrust with the query of the visitor and the search engine directs the visitor thinking it has a match, the wheels are in motion for a successful conversion.

How Does the Website Set This Up?

When the owner has, through analysis, selected the keywords that match his business, but also focused on a viable segment, depending on his size, with which he can have authority, the site is maximized with the key words. This can include placing the keywords in the URL, the site title and description, the headlines and the copy. Creating the right balance between maximizing the SEO and the readability of the site is where a copywriter earns his keep.

How Does the Website Owner Balance His Activities?

Someone trying to run or start a business has difficulty concentrating on the activities for Search Engine Optimization. He should work in concert with someone who can help analyze his business in comparison with the positioning of the competition and articulate his Unique Selling Proposition. Once the business has found its niche, the USP can be advertised and broadcast on the internet. Blogs, Articles, Newsletters, Social Media contacts can all be created by a copywriter or SEO specialist. Back links can also be sought from internet authority sites for the particular business. These are rated very highly by the Search Engines. As the business and traffic grow in concert, the Search Engines lift the rankings to the point the business is getting more free and meaningful contacts.